US Triestina Calcio 1918 Welcomes House of Doge as Largest Equity Holder

Trieste, September 12, 2025 - US Triestina Calcio 1918 today announced that House of Doge, the official corporate arm of the Dogecoin Foundation, has become its largest current equity holder through its subsidiary, Dogecoin Ventures, Inc. This groundbreaking transaction marks the first time a European football club has brought a cryptocurrency commercialization vehicle directly into its ownership structure.

Dogecoin is a decentralized, open-source digital currency launched in December 2013 by software engineers Billy Markus and Jackson Palmer. Originally conceived as a lighthearted parody of the crypto sector, Dogecoin quickly developed into a serious global asset with one of the largest and most passionate communities in the industry. Its cultural reach and credibility have grown substantially in recent years, fueled by mainstream recognition and adoption, including acceptance of Dogecoin payments by companies led by Elon Musk such as Tesla.

House of Doge was established to accelerate Dogecoin’s expansion beyond its origins, focusing on partnerships, payment integrations, tokenization, and cultural activations. The investment in U.S. Triestina 1918 now represents Dogecoin’s most ambitious step into European football, positioning House of Doge at the forefront of merging digital assets with traditional sport.

Marco Margiotta, CEO of House of Doge, said:
“Our investment in US Triestina Calcio 1918 is about much more than football. It’s about connecting Dogecoin’s global community with one of Europe’s most storied clubs and proving that digital assets can drive real-world value, culture, and passion. Just as important, we want to strengthen the bond between the club and the city of Trieste, celebrating its rich history and vibrant local community. By uniting Triestina’s loyal supporters with Dogecoin’s worldwide network, we aim to create a shared movement that ties together local pride and global innovation. This is a first step in bringing the spirit of Dogecoin directly into the fabric of the world’s game.”

House of Doge added in a statement:
“We see sport as one of the most powerful platforms for accelerating Dogecoin adoption. By becoming the largest equity holder of US Triestina Calcio 1918, House of Doge is not only making history in European football but also setting the stage for Dogecoin to be integrated into everyday culture—from payments to partnerships to global fan experiences. Just as we expand globally, we also want to invest locally: Trieste and its people are central to this journey, and we are committed to building a bridge between the passion of the community here and the energy of Dogecoin supporters worldwide.”

The reconstitution of the LBK Board and the appointment of a new president of US Triestina Calcio 1918 will follow, aligning the club’s governance with its new strategic direction.